Hey,
you.
I'm Mahaa.
I am from Pakistan and I've been working in advertising for over ten years. THEN, I decided to go back to grad school. What a ride!
Now I live in London - letting it inspire me in ways I didn't know before. I love Pakistani food (literally no comparison), my favourite cities are Rome and New York, I am an expert in putting on winged liner and I thrive on data driven campaigns. Also, Ross and Rachel were NOT on a break.
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Here's my experience, summed up:
Creative Strategy, Omni-Channel Campaign Management, Creative Direction and Brand Management, Consumer Insights & Performance Analytics, KPI driven Planning & Reporting, Digital Marketing (strategy and content), Team Leadership & Client Management
What have I been up to the last few years
2024
Marketing Lead
fjör - Scandinavian science driven skincare start-up
09/2020 - 06/2022
A. Creative Director
Publicis Groupe
02/2023 - 09/2023
Creative & Strategy Director
Ogilvy
05/2019 - 09/2020
Senior Creative Manager
Digitz Digitas (Publicis Groupe)
06/2022 - 02/2023
A. Creative & Strategy Director
VMLY&R
01/2017 - 04/2019
Creative Manager
BBDO